Quantum of Solace - James Bond asks Felix Leiter….
“How long have I got?”
“Well, that doesn’t give us a lot of time, does it?”
When the Hamilton Pulsar P1, the world’s first electronic LED digital watch was launched in 1972 it was embraced by the world as the start of a new age. When theHamilton Pulsar P2 was introduced to the world in the 1973 movie Live and Let Die, by arguably histories most charismatic fictional character, James Bond; it seemed that the sun had set on the traditional analogue wrist watch... Or had it?
The digital watch has endured but not to the extent Arthur C. Clarke might have envisaged. So why doesn’t digital hold the dominant slice of the wrist watch market today? To me, a digital watch is assembled but the analogue watch is crafted; it is complicated; it is mechanical and wondrous in its construction. We can imagine the gears working, the spring turning and the various complications acting in mechanical harmony, set in a case so small we can strap one to our arm and be entranced! For me it is the same reason why I still love steam locomotives, SU carburettors and a kick starter on my vintage American motorcycle. They excite the senses by way of motion, of sound and touch.
The analogue watch, especially the self winders, in my mind typify the beauty and the complexity, and are the pinnacle of watch making. A mechanical watch tells a story that no digital ever can. Look at the Rolex Submariner or the Breitling Cosmonaut and the U-Boat watches. What they all have in common is a character that is synonymous with adventure; the kind of Boys-Own-Annual adventure that lurks just below the surface of most any man. (Being a man, I cannot speak for women)
And now a new British watch maker, Bremont, has captured the essence of that spirit and created a superior range of wrist watches that excite all these senses and will certainly captivate the boy inside.
I won’t bother trying to explain further, go to the Bremont website and see for yourself.